Client Highlight:
HPV Hub
A pre-launch brand focused on providing information about women's reproductive health, specifically the human papillomavirus
Goals
HPV Hub needed a website that provided users with information about the human papillomavirus and created a community for users whose lives were affected by HPV. This needed to be accomplished all while leading users to the Product site.
Research
Research was performed by studying competitor sites and industry leaders. From this, the brand's tone and website layout ideas were formed.
Website UX
The website's UX was created and sen to a graphic designer to render the site.
Copywriting
The website's tone, copy, and story needed to be developed and created in a way that communicated the brand's community-focused essence.
Content Strategy
The content strategy included the goal behind each section of the website, and how that information should be communicated as well as provided a repo of blog posts to write.
Work Performed
Copywriting
The website's tone, copy, and story needed to be developed and created in a way that communicated the brand's community-focused essence.
Content Writing
After the content strategy and website copy were created, the blogs were written. All blogs were well-researched and written in included references
