Client Highlight:

HPV Hub

A pre-launch brand focused on providing information about women's reproductive health, specifically the human papillomavirus 

Goals

HPV Hub needed a website that provided users with information about the human papillomavirus and created a community for users whose lives were affected by HPV. This needed to be accomplished all while leading users to the Product site.  

Research

Research was performed by studying competitor sites and industry leaders. From this, the brand's tone and website layout ideas were formed. 

Website UX

The website's UX was created and sen to a graphic designer to render the site. 

Copywriting

The website's tone, copy, and story needed to be developed and created in a way that communicated the brand's community-focused essence.

Content Strategy

The content strategy included the goal behind each section of the website, and how that information should be communicated as well as provided a repo of blog posts to write.

Work Performed

Copywriting

The website's tone, copy, and story needed to be developed and created in a way that communicated the brand's community-focused essence.

Content Writing

After the content strategy and website copy were created, the blogs were written. All blogs were well-researched and written in included references

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©2020 Lauren Crain. Created with lots of love.