©2019 Lauren Crain. Created with lots of love.

SITE CONTENT

The following site content was written in the voice needed for the content as well as for the brand.

You can also view my full portfolio by visiting the link below.

 

COMPREHENSIVE HEART HEALTH PANEL

"Our comprehensive heart health test panel is used as a broad test for overall cardiovascular health and general wellness. This test can help determine the health of your heart as well as help identify if you’re at a higher risk for heart disease. The comprehensive heart health test is a combination of panels that test for different aspects of heart and general wellness. 
The following blood tests and panels are included in our Comprehensive Heart Health Test:..."

 

The Comprehensive Heart Health Panel content was written because the current content on the page simply described the tests contained in the panel. The idea behind including the content that I included in the site content was to rink for certain heart-health keywords that the target audience would be searching for. Though the idea was in vain because heart-health keywords tend to be dominated by high-DA sites like American Heart Association, WebMD, MayoClinic, etc.

 

ABOUT HPV HUB

"HPV Hub is a safe place where you can ask the questions you want and find the answers you need.

We are an organization of women and men who understand the importance of providing an open community to those who are looking to get a deeper understanding of all aspects of HPV. Membership in our community can be for a day, a week, a few months, or years. We welcome all who are just passing through. If you’re here, you’re a part of our community, and we’re happy to have you."

 

The About Page for HPV Hub was a part of my content and branding strategy for the website. Its goal was to provide a voice for the brand that would display the caring and community-minded nature of the site. In addition to the About Page, I also wrote the content on all of the site's pages, in addition, I create the site's wireframes.

 

GONORRHEA TEST

"We use a small urine sample to test for gonorrhea. Our test is the Nucleic Acid Amplification Test (NAAT), which is the recommended method for gonorrhea testing. The test looks for the presence of the bacteria that causes gonorrhea, Neisseria gonorrhoeae. If the bacteria is present, then you have an active gonorrhea infection.
All of our STD tests require only a small sample of urine or blood. There is never any uncomfortable swabbing or undressing..."

 

The Gonorrhea test page was written to try and convince those considering the test to go ahead and purchase the test as well as providing a more familiar and reassuring tone than some of the other pages on the site. I made sure to include information on what users could expect after purchasing their test to ease any anxiety caused by uncertainty.

 

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M: 512 / 939 / 3022